DNA Dental
At DNA Specialty in Compton, CA, I was faced with the challenge of branding the company’s dental division. I focused my attention on consistency of shapes, patterns, and colors due to the limited logo options. Our team focused heavily on print advertising: catalogues, flyers, and business cards. The following dental catalogue is 64 pages, printed on the lightest non-glossy paper our printer could supply. Attention to photography, retouching, and editing was crucial, but designing the Table of Contents proved to be the most daunting task due to my very limited understanding of dental equipment. Luckily, the dental experts I worked with were of great help.